“Marketing is no longer about the stuff that you make, but about the stories you tell”
Seth Godin – Author, entrepreneur and teacher
“Every creative person can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace.”
Edwin Catmull – Founder of Pixar, President of Walt Disney Animation Studios
The plan, the context and the intended customers are clear in your mind. Time to put the connecting story into words. During a kick-off meeting, we formulate the essence of the message as comprehensively as possible.
With the input from the briefing, I look for the red thread and pass it back to you. Together, we assess this de-brief for the essence, clarity and impact of the message. Completely satisfied? High time to shape the message graphically!
This is the creative part in which the briefing is visualised in sketches to be worked out into a concept. The concept gives a complete picture of the message, including a proposal of how this could look graphically. I like to present this and, as in all steps in the process, there is plenty of room for feedback.
The concept is set in stone. Experience shows that insights arise after seeing the concept. Right up to the final phase, there is room for fine-tuning the message, while safeguarding the essence, impact and ultimate goal.
A successful message is created together. By combining everyone’s specialism and insights, we get the best results. Simply because an individual cannot oversee all aspects.
Time to convert the concept into a graphic message. During the development, several moments are built in where there is room for feedback and adjustments.
Finally, the story is delivered in the desired format, depending on the chosen media channel. The result is an impactful, targeted infovisual / animation, with measurable successful results for you!
Do you want to tell a story too? I am happy to think along with you! Click below to get in touch.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett – Advertising guru in the 20th century
information design is part of Flexeteers, the flexible team of professionals in marketing and communication.